Green Industry PRO is the go-to publication for professional landscape contractors who want to maximize productivity, select the right tools for the job and learn about landscape trends and business strategies. We deliver your advertising message to contractors performing landscape installation and maintenance, lawn care and irrigation.
Yard & Garden is a must-read for independent outdoor power equipment dealers serving both commercial and residential customers. Through our advanced market intelligence and regular polling of the industry, we provide dealers with must-have data to help them survive and thrive.
Performance is critical for snow removal professionals, and SnowPRO helps prepare them for any situation. From highlighting the latest equipment, accessories and tools to addressing the unique business and safety challenges of the profession, SnowPRO gives snow removal professionals everything they need to make smart snow removal choices.
Green Industry PRO Magazine,Yard & Garden and SnowPRO have launched GreenIndustryPros.com, which delivers daily Green Industry news and trends, product information, business tips, company profiles, videos, podcasts, blogs, forums and more.
|Banner (display) Rates|
|Leaderboard||970 x 66||$800 / month at 20% S.O.V.
(Share of voice)
|Skyscraper||160 x 600||$600 / month at 20% S.O.V.
(Share of voice)
|Rectangle||300 x 250||$600 / month at 20% S.O.V.
(Share of voice)
|Button||120 x 90||$250 / month at 20% S.O.V.
(Share of voice)
|Wallpaper||Unlimited / Full-screen||Request quote|
|Welcome ad||550 x 480||Request quote|
|Equipment Network (Buyer's Guide) Rates|
|Leaderboard 970x66, medium rectangle 300x250, and mobile 320x50.||Multiple||$1,000 per month per category|
|E-Blast||Varies||$0.35 per name|
|Skyscraper in enewsletter||120 x 600||$725|
|Banner||468 x 60||$675|
|*HOT Product spot available||Text ad + photo||$500 per e-newsletter|
Sponsored product e-newsletter
(Company logo, web link, photo, short description)
|see specs||$935 per placement|
|Print Plus E-Product Showcase||see specs||$350 with purchase of a print ad|
|Video Network||480x360 minimum||"3 months: $150
6 months: $300
12 months: $500"
|Equipment Network (buyer's guide)||480x360 minimum||"3 months: $150
6 months: $300
12 months: $500"
Your video is available on both the Video Network and Equipment Network product page for 12 months
|480x360 minimum||12 months: $600|
Sponsored video e-newsletter
(Company logo, web link, video, short description)
|480x360 minimum||$935 per placement|
|Print Plus Video E-Showcase||480x360 minimum||$350 with purchase of a print ad|
|Custom QR Code||Contact your Integrated Media Consultant|
|Webinars & Webcasts||Contact your Integrated Media Consultant|
e-Newsletter Banners Ads
The top ad position on the e-newsletter is called the eNewsletter Sponsorship. This advertising spot is 468 x 60 and positioned right above the newsletter masthead for prime viewing and interactivity. Sponsorship is a great branding vehicle or new product launch marketing tool. Sponsorship is an integral part of your company's commercial communications strategies. Sponsorship enables a business to demonstrate its leadership in the industry, and provides a return on investment and statistical reporting on performance.
Rate: $850 per sponsorship
Yard & Garden (equipment dealers), Green Industry PRO (professional landscape contractors)
Send your message to readers who ask to receive your promotional advertising. More than 31,000 professionals have requested that we e-mail to them promotional e-mails (NO SPAM!) from advertisers like you. Our reporting will tell you how many e-mails were sent, opened, clicked and forwarded. Mailing lists updated daily! All of the content within the eBlast is dedicated to your message. This is a great way to announce a new product or service, conduct a contest, feature specially priced items, or sell inventory quickly to a large, dedicated audience.
$0.35 per name, segmentation available
What is included in a eBlast Package?
- A pre-designed, HTML e-mail message covering your company, product(s), service(s), or any other information you want your customers to see
- We can also design your blast from a print advertisement, a PDF, or from scratch
- A subject line that meets our approval must be also provided
- Subject lines should be as enticing as possible, more than one word, and not in ALL CAPITAL LETTERS
- Rich media is not accepted
- Animated GIFs are discouraged as Microsoft Outlook 2007 will not accept them
- Pre-designed blasts should be mindful of differences in e-mail client compatibility
- A blast that is entirely a linked image it NOT recommended, as today's e-mail platforms block images. An HTML e-mail should be a combination of text and images with a call-to-action within the text component
- If sending a pre-designed blast, a text version must be included
- Full image paths in the code must be used (ex: http://www.domain.com/images/graphic.jpg)
Stretch your budget with an eProduct Showcase! An eProduct Showcase provides an electronic advertising vehicle for our professional advertisers to reach a 100% opt-in e-blast list in a cost-effective manner. The eProduct Showcase is an opportunity for advertisers to pay for a portion of an e-blast and maintain the high-impact effectiveness that an e-blast delivers. A total of 6 advertisers, each with an individual product to promote, combine to complete the eProduct Showcase. If more than 6 advertisers want to purchase an eProduct Showcase, additional eProduct Showcases are sent to accommodate demand. Each advertiser submits one static graphic of their product, one company logo with url link, and 80-100 words of copy. The interactive department designs each advertiser's space and returns a proof to the client for an okay.
$350 per placement
What is included in an eProduct Showcase Package?
- Product name
- Product image up to 190 pixels wide by 150 pixels high JPG, PNG or GIF
- Maximum 80 words (or 500 characters with spaces) of text in paragraph format
- bulleted copy is not accepted
- Logo image up to 190 pixels wide by 60 pixels high JPG, PNG or GIF
- Company web address URL link
- No rich media or animated GIF’s accepted
Trade Show Exclusive
The Trade Show Exclusive is a short (1-4 minute) video that features a specific product, service or message your company is promoting at an industry trade show.
These short (up to 1 minute) videos showcase your product while informing your customers of its features and benefits.
The Multimedia Engagement Product (MEP) is a single interface that allows for the presentation of a variety of multi-media through the use of "hot spots" and buttons. By clicking on these different "hot spots" or buttons the visitor can be presented with an almost unlimited selection of media that could include: video, audio, text, tables, images, downloads, links to URLs and more.
How To/Training Video
The How-To/Training Video showcases the steps of a specific task or technical application. The primary purpose of these videos would be to further the skill-set and/or education of the viewer.
The Video Newscast is a long-form (10 minutes or greater) video production that aims to be an informational resource for the viewer. This is accomplished by presenting the viewer with highlights and features of a trade show or other industry event through a variety of video reports all tied into a cohesive product through one or more hosts who lead the viewer throughout the overall product.
The Company or Product Profile videos would entail an in-depth look at a company, individual or product with video capture on location.
Custom Video Package
The Cygnus Video team can make the process of creating a video specifically tailored to your needs EASY. We provide all the equipment and knowledge to meet your marketing needs and you can be as involved or hands-off as you desire.
The term "Webcasting" is the ability to use the Web to deliver live or delayed versions of audio or video broadcasts. A Webcast is similar in intent to a live power point presentation but designed for the Internet. Webcasts deliver the audio and visual content right to the users' desktop.
How Webcast Works
A Webcast is an advertiser-sponsored event that is broadcast over the Internet from a Cygnus site to viewers who are a targeted market segment for the sponsor. A Webcast can be taped at an exhibition and delivered in real time to an audience across the country or it can be taped on location on a specific topic and viewed at a later time which is convenient for each viewer. It can have registration to the event or can be viewed upon demand without viewer information supplied. In summary, a Webcast is flexible to the needs of the client and viewer.
What Is Included
- Logos and taglines presented on promotional materials from date at the onset of the promotional campaign
- Sponsor's name and tagline in pre-Webcast reminder e-mails to registrants and follow-up thank you e-mail after their participation
- Logo and tagline, linked to sponsor's home page on the landing page of the individual presentation
- Logo and link on the sign-up page of the individual presentation
- Logo included in the frame of the presentation
- Sponsor will receive at least two power point slides (one before, one in middle or at end) of the presentation thanking them for sponsoring with marketing message
- Sponsor will get verbal audio thank you at least twice during presentation
- Entire Webcast, including sponsor logos and links, will be archived for one year
The GreenIndustryPros.com Product Guide is an interactive listing of companies and their associated products/services solutions located in one, easy-to-navigate place. A Premium or Featured listing ensures your listing is moved to the top of the list or highlighted, making you stand out from your competitors. Don't let your sales slip away because you haven't enhanced your listing. Additionally, industry category and subcategory sponsorship advertising options are available. Contact your sales representative for details.
Custom SurveySent electronically to our complete list of opt-in names, the Market Research Survey is sent to those who have agreed to participate in GreenIndustryPros.com surveys. You are provided with all the information obtained from the survey in a complete report, along with analysis of the information by the GreenIndustryPros.com publisher and/or editor.
Either way, you will achieve immediate results. More importantly, you have valuable data in your hands. We'll put together a form to find out what potential customers really want from your products or services. We'll compile the results and send them to you in real time via e-mail. Your custom-designed survey will be promoted to an opt-in audience via an e-mail blast.
1-5 question survey $0.35/email address plus $500
6-20 question survey $0.35/email address plus $750