“I suggest getting someone that knows all about the technical side on your staff,” says Steensma. “It’s very time consuming to have an Internet presence. Whether it’s your website, online sales or your social media marketing, doing it well is important. If you’re going to be out there, you have to be timely and professional.”
At Smitty’s Lawn & Garden, a different approach to managing social media marketing has worked for them. Instead of assigning the responsibilities to one staff member, they spread the work around.
“Try sharing the social networking responsibility throughout the organization,” suggests Tolbert. “A variety of people can write the blog posts and pass them through one person for grammar and proofing. As long as everyone has an understanding of the type of image you are trying to portray, multiple people can use it successfully.”
Knowing what you want your message to be as well as how to get it out there successfully can help you grow through social media marketing. One thing you or one of your employees should understand is Search Engine Optimization (SEO). Correct SEO improves the visibility of your site in free search engines like Google and Yahoo.
“If you do your SEO correctly, writing your blog rich with SEO words and terms, you will successfully rank higher than your competition in searches,” says Tolbert. There are several online tools available for helping you figure out SEO (tools.seobook.com).
Taking the time to get to know the strategies for social media marketing and implementing them consistently can help you reach out to customers and become a trusted source for all their outdoor power equipment needs.