Asset Landscaping's Four-Step Plan That Doubled Sales

Asset Landscaping’s specialty is HOAs, yet 10% of its revenue comes from a variety of other commercial clientele, including health care facilities, hotels, industrial parks, and the NFL’s Arizona Cardinals.

Since 2001, Asset Landscaping has provided landscaping services for the Cardinals. Today the company installs plants and performs irrigation system maintenance throughout the University of Phoenix Stadium’s exterior. In addition, Asset Landscaping provides landscape installation and maintenance services throughout the exterior of the Cardinals’ practice facility.

Pictured left to right (photo 2) are Asset Landscaping co-owner Matthew Johnson, customer service manager Dave Londen, and Arizona Cardinals turf specialist Andy Levy.

Asset Landscaping in Phoenix, AZ
Owners: Kevin Robinson and Matthew Johnson
Year Founded: 1995
Annual Sales: $3.6 million
Business Mix: 90% HOA maintenance, lawn care, enhancements and irrigation; 10% commercial maintenance and lawn care
Employees: 80
Maintenance Equipment: Exmark, Hustler and Grasshopper zero-turns; Exmark, Honda and Husqvarna push mowers; Maruyama line trimmers, hedgetrimmers and backpack blowers; Stihl chainsaws and pole pruners; Little Wonder lawn vac
Lawn Care Equipment: Shindaiwa backpack sprayers; Spiker spreaders; SpreadEx broadcast spreader on Club Car cart
Irrigation Equipment: Case trencher; Ground Hog auger
Truck Fleet: Isuzu NPR box trucks; Mitsubishi Fuso box trucks; Ford F-250s