Master of One
Cincinnati contractor applies systems learned in landscape maintenance to increase sales in his newly focused residential lawn care company.
It's fair to say that Oasis Turf & Tree has become masterful. Growing sales another 15-20% during this year's recession is living proof. But that's just the tip of the iceberg. Reindl's plans include a territory expansion into Louisville and Lexington (KY), Indianapolis (IN), and Dayton and Columbus (OH). "We expect to become a $5 to $10 million company in the next several years," Reindl says.
Now that the Cincinnati housing market has reportedly hit bottom, those ambitious goals might be reached sooner than later. PRO
Special thanks to Meredith Setzman for her contributions to this article.
Forbid Miticide from Bayer
Mites attack ornamentals by piercing the leaf surface of trees and shrubs and sucking fluids out of individual plant cells. Leaves turn spotted and brown where fluids have been removed. Heavy infestation can lead to premature leaf drop, general lack of plant vigor and, ultimately, the stunted growth of the tree.
Forbid miticide controls activity from egg through adult stages. It also features translaminar activity, meaning that a spray application on the top of the leaves will kill mites on the underside as well. Containing the active ingredient spiromesifen, Forbid is the only miticide with the lipid biosynthesis inhibitor mode of action. This is a new class of chemistry, developed by manufacturer Bayer Environmental Science. Inhibition of lipid biosynthesis works because it prevents the treated insect from maintaining water balance. The treated mite dries up and dies.
Jeff "Coop" Cooper, operations manager for Oasis Turf & Tree, sprays 2 ounces per 100 gallons with the first application of insect and mite control as part of the tree and shrub program in May. "The first round gets any mites that haven't hatched from their eggs and active motiles," Coop explains. "We go with the low rate and have had great results."
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