A similar logic applies to surviving a challenging market. Dan’s Landscaping is doing what it can to become more efficient and reconfigure its business model to accommodate rising costs. Yes, it has contingency plans in place to ride out the economic storm, with one caveat.
“I know my breakeven point and I know how much margin I need on jobs to stay in business,” Standley says. “The one thing none of us can or should do is undersell the service we’re providing." That's called "giving in," he adds—something that survivors of Katrina are unlikely to do.