Impact Landscaping & Irrigation offers other perks to help keep morale high. Company functions have included trips to Las Vegas, Cancun, and this year the Caribbean. Employee of the Month awards highlight exceptional performance—which is becoming increasingly important.
“The average consumer expects much more from a landscape contractor than they did, say, five years ago,” Posten says. “If I don’t return a call in 15 minutes, they’re leaving me another message. With cell phones and e-mail the norm these days, you have to be accessible and responsive all the time.”
When you quadruple sales in just a few years and start employing more than 10 times the staff, you have to learn to be a lot of things. With the help of consultant Rod Bailey and some of their peers, Joe Chiera and Micah Posten are doing just that. It’s a work in progress—but a lot of progress has been made. “I can tell how the checkbook is holding up by the look on Joe’s face,” Posten says. The two have a lot to smile about these days.
Designed to Sell
In the past few years, Impact Landscaping & Irrigation has found a great selling advantage. They’ve partnered with a local landscape architect who works on a project by project basis.
It’s much less costly than having a full-time architect on staff, and according to partners Joe Chiera and Micah Posten, she turns out amazing work.
“We’ll often absorb her fee if the project will bring in enough money,” Chiera says. “When you’re talking a $300 or $500 design for a $10,000 project, it’s well worth it—especially if it means a more satisfied customer and strong prospect for ongoing business.”
Impact Landscaping & Irrigation
OWNERS: Joe Chiera and Micah Posten
EMPLOYEES: 35 total – 18 are seasonal, including 14 from H-2B program this year
• 5 supervisors/salesmen which include owners
• 10 crewleaders
• 18 laborers
• 1 office manager
• 1 part-time office assistant
ANNUAL SALES: Roughly $2 million
SALES MIX: 25% lawn maintenance and lawn care, 15% irrigation installation and service, 15% snowplowing, 45% design/build
CUSTOMER MIX: 70% commercial for maintenance services, 30% commercial for installation services
FLEET includes Exmark and Walker mowers; Bobcat skid steers; Stihl handheld equipment; LESCO spreader and sprayer, L.T. Rich sprayer; Meyer, Boss and Western snowplows; Meyer, Buyers Products, Western and SnowEx salt spreaders; GMC trucks
SUPPLIES include Rain Bird irrigation, Unilock hardscaping