Dealer Open House Know-How
Having a successful open house requires a well-orchestrated promotional plan and help from your suppliers. Make it an entertaining special event that's not solely about discounted prices.
Follow-up after an open house can also be good for business. You can have a sign-up pad to write down all of the customers that attended. If the open house features some type of giveaway, you can get the list of attendees from the giveaway sign-up.
When done right, an open house can be a great way to create or maintain ties with your customers while still preserving the bottom line.
Thanks to Mark DeShetler of distributor Florida Outdoor for these ideas.
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