Ready for Spring
Dan, who has been on full-time at the dealership since November, has already begun to make some changes to the
business. They have repainted the showroom and installed slat wall to display garden equipment, shovels and rakes. Dan plans on continuing the business’ sales of outdoor power equipment while bringing on nursery items as well as fertilizers. Materials for Lakeshore Landscaping will be purchased from Wagner’s at cost.
Dan was especially enthusiastic about the organic fertilizers they will be offering, something he says there is a high demand for in the area. Dick was also excited about Dan’s plan to add more nursery items to the dealership’s product offering. “It’s going back to its roots,” exclaims Dick. “It’s almost back to how it started.”
One thing that won’t change at Wagner’s Garden Mart is the company’s name. “Wagner’s is a well-known name along the north shore,” explains Dan. By keeping the original business name, Dan hopes to carry on the tradition while keeping the established customers.
The employee base at Wagner’s will also remain unchanged. Dan plans to keep all of the current staff. He also plans to add to the staff at Lakeshore Landscaping. “We will hire and train a crew manager to keep the landscape company going,” explains Dan.
A possible first project for the crew manager may be the landscaping they intend to do at the Wagner’s dealership. Dan plans to install some of their best landscaping at the dealership as a means of advertising to customers and showcasing their talents. The Wagners are confident that the diversification the dealer/landscaper has to offer will lead to success. “To be successful you have to be diversified,” explains Cathy. “He is going to have twice the opportunity to be successful.”