Hedinger concurs, saying, "Consumers are more educated than ever and like to shop ahead. They may want to check out their options online, or maybe even place their order online, so their wait time is minimized when they do travel to the dealership. A professional website can give a dealer a leg up."
Staying on the topic of the Internet, most dealers are now using it to place their own orders. Harris says some of Oregon's distributors report that 25-37% of parts orders are now coming in electronically. A good website that offers easy cross referencing, inventory look-up, access to statements and payment information all help the dealer save time and money.
If you're looking to make more money in parts, finding ways to save time will play a big part. Getting a handle on inventory, merchandising and selling more aggressively, getting organized and staying focused will, as well. Put them all together and watch parts profitability soar.