“I truly believe that part of our success is being able to focus in on a market niche and put the right support systems in place,” Maurice relates. “To compete successfully in the high-end market requires that we deliver a quality product, present a professional image, respond quickly to requests, and have a person and not an automated voice answering the phone. These customers like to be pampered, too. We bring in newspapers and remove trash cans from the curb. Our employees turn off equipment when the homeowner walks by and we are vigilant about inspecting properties.”
DOWCO caters to them in others ways by setting up its mowing schedule to mow commercial and common-area properties early in the week and homeowners on Thursday and Friday.
“Many of our customers like to entertain, which also means they like their landscapes in top shape for the weekend,” Maurice adds, noting that being a one-stop shop is important for them, as well. “Our customers want to make only one phone call for all their landscape needs, and that’s the main reason we’ve added irrigation, lawn care, and installation/design to our service offering.”
When asked what the future holds for their company, the owners say they don’t want to have to add another 1,000 customers and employ twice as many people to double their sales revenue. As Donna points out, the best of all worlds would be to grow their business with current customers and be even more selective with new customers.
Would they consider selling their business for the right price? “Not a chance,” says Maurice emphatically. “Our son Ryan and daughter Kelly work with us when they’re not attending college. They’re interested in the business, and the last thing we would do is squander an opportunity for them if they want to have a future here. Furthermore, why would we even consider nipping this business in the bud just as it’s ready to blossom? We’ve figured it out, as least that’s what we would like to think. Now, we want to improve on systems and programs we have in place.”