Consummate Pros

Along with the showroom and merchandising changes, Moen Machinery has altered its hours of operation to make it more convenient for customers—without causing too much of an increase to payroll. The dealership is now open 8-7 M-F, 8-5 Saturday, and is closed on Sunday.

“Smart, skeleton staffing is the key,” Dirksen says. “We only keep a couple people here after 5, and keep a limited shop staff on Saturdays.”
Creating a clean and attractive facility customers will want to come to is one of Greg Moen’s three keys for growth and prosperity. The other two are good employees and product lines you can make a profit selling. You certainly can’t argue with that.

But Moen left one thing out: You also need a management team of consummate pros to steer the boat in the right direction. Moen Machinery is a pretty large boat. Throughout its 60 years in business, it’s naturally hit some rough waters. But it’s never come close to capsizing. For now, it looks like some smooth sailing ahead.