“We run a van once a day between stores,” Harrington points out.
Keeping the second location as sales-only has helped keep overhead in check. “The biggest operating expense for a dealership is running a repair shop,” Harrington says. The satellite location doesn’t need tools and equipment, insurance is lower and only a couple of employees are needed to take care of customers. Harrington says that, despite the summer-long drought in northern Mississippi, the satellite store’s first season has been profitable. More importantly, it’s helped gain new customers that had previously been unable to attract.
Harrington and Jaggers naturally credit their staff for the success of not only the new store, but the business in general. “We could not be doing this without our great team,” Harrington says. Apparently, 4 Seasons’ customers have the same opinion. “The owners and employees of 4 Seasons have a genuine concern for me and my business,” says Harry Collins of Total Lawn Care in Tupelo. “I know that when I deal with 4 Seasons, they do what’s good and right. A repeat sale is their goal, not a ‘fast’ sale.”