“The presenter said the control rate was 99% on every single tree they’d tested,” O’Brien recalls. “That blew my mind. I immediately called Mark Simon from distributor Arthur Chelsen to find out if we could get it. We picked up a kit to test for a while, and were surprised by how fast the uptake was and how quickly the product showed signs of working. We started using TREE-ge within an hour of its release and haven’t lost one tree in three years.”
Having a tool like this in their tree care arsenal is a big advantage, O’Brien points out. “Something that provides this level of control with minimal impact to the environment around the plant is phenomenal. Customers love the idea that they don’t have to worry about their kids or dogs around the tree. The tree is safe and so is their family.”
That approach is what has worked for Turf Care Enterprises since 1986—long before the rest of the market followed suit.