Avoid Tunnel Vision to Achieve Success

Their support keeps the community alive and also ups the visibility of the business. Supporting and attending events gets the business name in the face of more potential customers while showing they care about the community.

“Supporting the community gives us a higher profile and says something about who we are,” says Humphreys. “Hopefully it also helps the person who is looking for equipment or service to remember that we were trying to make a difference in the town, and pushes them to choose us. If you’ve helped a person out, they are less likely to get on the Internet and shop around.”

Humphreys also makes a conscious effort to support initiatives that his family and employees are interested in. He is also working toward the possibility of one day offering a scholarship.

“All our actions come across to the customer,” explains Humphreys. “They know we are working for a bigger cause than just a paycheck—and that makes them more likely to support us.”