"Dealers who look for lifetime customers and repeat business realize customers will pay for value when they understand value," explains Garvey. "Rather than offering consumer-grade mowers with a few commercial features, dealers who direct customers to low-maintenance, long-lasting commercial equipment with high resale value and commercial components can earn credibility and long-term satisfaction from those customers who are ultimately making a substantial investment when they purchase a commercial mower."
Commercial contractors who have built strong relationships with their dealers understand what’s most important in commercial mowing equipment and what features offer the best value. Homeowners as well are looking for fairly priced equipment and long-lasting value. They would sooner trade in all the bells and whistles for quality commercial components.
"We have steadily increased our market share among acreage property owners," says Walters. "These customers are seeking the highest-quality products that can deliver the superior cut results of a professional landscape contractor."