Sigma Organics products are available for purchase at the two dealership locations by homeowners and contractors. This is an added convenience for contractors who need Sigma products on the weekend when the Sigma store is closed.
“Sigma not only sells products, they analyze the customers’ situation and then offer a number of solutions,” says Roger. The Smiths do the same by asking questions of the customer to help determine the right power equipment for their needs. With the increase in customers comes an increase in service orders. There, too, customers are treated to personal service that includes a follow-up call after each work order.
“The service department has become our largest customer,” says Roger. “The personal approach for each customer has been the driving point for an increased customer base for the service department.”
Customers are also given the option of submitting a description of repair or maintenance needs online and receiving a quote before bringing equipment in. This saves the customer and the service department time when equipment is dropped off.
The Smith family has focused on offering more to each business’s customer base. By positioning themselves as a reliable resource, they have continued to grow the customer base and sales for both sides of their complimentary businesses.