10. Give serial complainers an out.
Some people just love to complain. These kinds of customers complain, not so that they can become satisfied, but because they are never satisfied. With serial complainers, you must limit your liability and isolate them from your brand. Apologize for not being able to meet their needs and suggest they try another dealer.
Your customers are not your enemy. It’s sometimes hard to remember that when you’re involved in a tense complaint situation, but they’re essential to your business and you really are both on the same side. Your customer wants the product or service you provide, and you want to give it to them. When you treat complaints as opportunities to build loyalty, you can create customers for life and uplift your entire company in the process.