Toro Brings Their Dealers to the Online Marketplace

Another advantage for dealers is the service business they will get after the equipment sale. They are now connected to that customer regardless of whether they or Toro delivered the product.

"We are treating this customer as the dealer's customer," explains Francis. The dealer has the customer's information and is free to market to them any way they wish as long as (the customer doesn’t) opt out."

If there is a problem with a product delivered to the dealer or customer from Toro, Toro has proven to work with the customer and dealer to handle the issue promptly.  

"I have to say that in the instances where we ran into issues with a damaged product, Toro has taken care of it," shares Radke. "At the end of the day, Toro is thinking about us."