There is a fine line between informing and overwhelming. You don’t want to crowd the store and customers' minds with signage. Try walking out and entering your store and looking at it from the mind of the customer. What grabs your attention first? The answer should be the equipment, not the signs.
Embrace the seasons
To make customers excited about visiting your store, change things up often. Create displays that correlate with the different tasks at hand that season. In the winter, gather some snow removal products like shovels and snow throwers and display them with bags of salt, hand warmers and artificial snow. You can also incorporate a mannequin in the mix, dressing it with the appropriate safety apparel required for the products displayed.
There are many holidays throughout the year that can bring some excitement to the showroom. Get creative and involve staff in decorating to build a little camaraderie. Just be sure that your festiveness doesn’t outshine the products on display.
Research and beyond
To get more ideas for your store, visit other independent dealers as well as big box stores. Check out how stores of varying sizes display their products and work with what space they have. As much as you may resent the big box stores, know that a lot of research has gone into their store layout and product presentation. Like gum at the register in the grocery store, place small fast-moving products like oil and near the register. You can also talk to customers about what they do and don’t enjoy about the environment you have created.
You may want to also consider hiring and expert for additional input and manpower. A consultant can help you decide which areas to focus on and help you develop a thorough plan for implementation. They may also have some vendor contacts to hook you up with.
If you don’t want to spring for a consultant, talk to industry associations or your various territory representatives for ideas. Industry forums may also provide some insight from other dealers looking to see and share what works. As long as you set aside at least some time for you showroom in the next year, you will be better off.