Your vocal skills are even more important when communicating on the phone because the person on the other end doesn’t have the benefit of visual input.
3) What you do. You can promise people the world, but if you don’t follow through, your promises are meaningless. For example, you can assure someone that you make it a practice to always be on time. But when you show up late you are sending quite another message. Your actions don’t match your words. Though people may not notice when you are punctual, every time you are late you leave a negative impression. The message received is that you made the person you are meeting a low priority, whereas showing up on time or a little early indicates that you consider that person and the time you will be spending with him very important.
This attitude goes beyond punctuality. You need to be seen as someone others can count on in a pinch. Ask yourself these questions:
• Can you be depended on to follow through no matter what?
• Are you the go-to person who consistently gives more than is asked for?
• Are you able to multi-task with grace?
• Is your word your bond?
Answer “yes” to these questions and you will deserve the confidence you’re seeking.
4) What you know. You probably don’t like to appear to be bragging about your accomplishments. No one likes the guy who flaunts his fancy degrees, certificates or awards. However, that’s a far cry from sharing the very things that qualify you as an expert on a certain subject matter. If you’re asking people to believe that you know what you’re doing and/or to take your advice, you need to tell them why their confidence in you is justified. What makes you qualified will vary with what you’re trying to do. Perhaps it will be years of experience, a long and/or varied job history, an advanced education or a depth of research. The key is in giving your listener the information needed to make an informed decision.
5) How you reach out. Letter writing is an art. You need to make your communication compelling and effective. People will also want to do business with you based on what they see on paper. Although e-mails are intended to be less formal methods of communication than written letters, you still have to be aware of proper e-mail etiquette, which includes correct grammar, spelling and punctuation. Mistakes in these areas make you look unprofessional or uneducated.
Something as small as your business card can have a big impact on how you are viewed. When you hand someone a tattered card that has writing on the back, you are leaving an impression that you are not prepared to do business. Remember every day that you have the ability to either support your current brand or enhance its power by supporting these five brand touch points. Create a powerful image that sells.