This isn’t to say that parts sales and margins aren’t important to the dealership’s overall success and profitability. While that one-time wholegoods sale brings in a lot of dollars, you will only sell so many wholegoods pieces of equipment in one year. But with that equipment out in the field, customers will come back to you again and again for those high-margin parts and the shop service to go with it.
A better life comes through balance and so does a better, stronger healthier dealership. The future looks very bright for those dealerships that are positioned to fill the vacuum’s and voids left by dealers who have given up. Now is the perfect time of the season to begin to reset and rebalance your dealership and to take advantage of the possibilities in service, parts and wholegoods you will be presented with over the next several months.