Consumers who bring in an old piece of gasoline-powered equipment that is fully drained of all fluids to one of three recycling centers are given a green recycling voucher to present for redemption at a participating dealership. The trade in will equate to a discount toward a new, more eco-friendly machine, with a corresponding battery and charger.
Bryan Equipment has representatives who work to educate dealers and consumers on the programs. While they see the program as a great way for dealers to connect with new customers and gain some foot traffic in their stores, Bryan Equipment Sales is a large supporter of the environmental benefits.
“The true measure for Bryan Equipment Sales was not just about helping our dealers increase sales, but to promote a cleaner way of life, and a safe alternative to getting rid of old machines,” says Kelly.
For a list of qualifying products and the participating retailers, visit http://www.louisvilleky.gov/APCD/lawncare/ProfessionalEquipmentRebates.htm.
Propane Education & Research Council (PERC) Incentives
PERC offers dealers many valuable tools for propane education as well as purchasing and conversion incentives for landscape contractors. Currently, in an effort to garner feedback, they are offering landscape contractors $1,000 per qualifying new mower purchase or $500 per qualifying mower conversion to help them document the cost savings and benefits of a propane-fueled mower. PERC is looking for contractors who can offer feedback and performance data for one mowing season.
For more information on PERC and their programs, visit www.propanecouncil.org.
Alternative Fuel Incentives
Alternative-fuel mowers could also be eligible for some federal and state incentives related to alternative-fuel vehicles. The Alternative Fuels Data Center (AFDC) offers a full list of Federal and State incentives at www.afdc.energy.gov that could apply to alternative-fuel mowers. Their site also features an interactive map with state laws and incentives (http://www.afdc.energy.gov/laws/state).
Push for programs
These are just some of the programs out there to help dealers push the sale of cleaner equipment and help their customers take advantage of the cost savings. New programs are frequently introduced across the country. If you have yet to find one in your area, keep an eye out for programs popping up or work with your area distributor and government to get the ball rolling.
“Check a couple of places, first government programs,” advises Kujawski. “If there is a light bulb exchange program in your area (Incandescent for CFLs), or any kind of program designed to reduce pollution, noise or the use of gasoline, typically the same funds are utilized.”
Supporting these programs and extending their discounts and benefits to your customers is a great way to push sales. On top of that, it helps safeguard the environment and educate consumers and environmental organizations on the conscientiousness of the Green Industry.