The Monday following Black Friday is known as Cyber Monday. Retailers push consumers to shop online this day each year. Special discounts on products and shipping help to drive sales following the busiest shopping weekend of the year.
According to ComScore statistics listed in a November 23 story on Huffington Post, "consumers are expected to empty their wallets of more than $1 billion on Cyber Monday.” In recent years, ComScore reported sales of $608 million in 2006, $733 million in 2007, $846 million in 2008, $887 million in 2009, and $1.02 billion in 2010. In order to be a part of this growing billion-dollar shopping day, you need to have an online store.
While most dealers at least have a website, only some offer online shopping to their customers. It is a growing trend and companies like Rotary (Article: Parts Supplier Turned Internet Retail Partner) and Toro (Article: Toro Brings Their Dealers to the Online Marketplace) are stepping in to help dealers take advantage of the online opportunity. Find out ways you can turn your website into an active storefront for your business (internet marketing articles and tips).
