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Are We Really Back to Better Health?
By Gregg Wartgow - Thursday May 9, 2013
The more landscape contractors and equipment dealers I talk to from around the country, the more often I'm hearing that business conditions are back to where they were in the 2005-6 time frame. It's taken a while to get there, but I'm starting to believe that we're actually back. If it's true—that we're actually back to pre-recession market strength—I'm now keeping my eyes on a couple of things. What is supporting the growth , and is it sustainable? In 2005-6, the industry was riding a wave of unsustainable, artificial demand fueled by the housing bubble. Now, contractors and dealers are telling me that the demand for their goods and services is much more natural. Will the low-balling stop? As business conditions improve... -
5 Not-so-secret Secrets to Sales Growth in Tough Times
By Jason Fawcett - Thursday April 25, 2013As each day passes I notice more and more landscapers across the country who continue to struggle to grow their businesses. I feel compelled as a fellow landscaper to share just how my company continues to grow at a very healthy rate each year. 1. First of all, there are no real secrets. Half the battle is following through on what you say. For example, if you tell someone you are going to be there at 8 a.m. to start work, have your crews there at 7:45 so they are ready to start at 8. 2. Once employees understand that they must be on time, the next tool we have used to manage growth is understanding the art of not overpromising to customers. If you tell someone that you're going to plant 50 annuals in their bed areas by Tuesday... -
A Lesson in Cutting Corners
By Gregg Wartgow - Friday April 12, 2013Now that the snow has finally melted here in southern Wisconsin, I'm starting to get a good look at the lawn damage caused by city snow plows over the course of this past winter. But what I'm finding is that the damage, at least in my lawn, has been minimal. The issue, however, is the obscene amount of sand and gravel blanketing it. My local city's public works department, in an effort to save money, pretty much never put down rock salt this winter. Rather, they would plow the top 80% of the snow cover, let the other 20% get packed down a bit, and then dump a ton of sand on it. They did this over and over and over again. I'm sure they'd saved considerable money by preserving their stockpile of rock salt, if they even had one. But now... -
Focus on the real issues with respect to professionalism
By Gregg Wartgow - Friday March 22, 2013
Landscapers are busy people, so we don’t hear from our readers as often as we might like. If I’m ever dying for some reader interaction, though, all I have to do is publish a photo of a worker that’s not wearing a uniform. There is a segment of our readership that is adamant about the donning of uniforms. Uniformed crews, they say, help elevate the level of professionalism in the Green Industry. That helps bolster public opinion about the industry. And that helps landscape contractors charge more for their services. That is nonsense. First of all, the industry is a lot more “professional” than it was when I started covering it in 1997. However, the average lawn maintenance contractor today is charging less than he did back... -
The No. 1 Reason Consumers Hate Their Landscaping Provider
By Gregg Wartgow - Tuesday March 19, 2013Landscape and lawn care contractors go to painstaking lengths to make customers happy; at least the real Green Industry Pros do. Much of their focus is on their craft, be it lawn maintenance or lawn care, design/build, hardscaping, etc. Some earn certifications such as PLANET’s various Landscape Industry Certified designations. There is no doubt that many landscape contractors are brilliant at their craft. But that’s not enough. You are in the business of landscape contracting. “Most” of you are good at landscape contracting. Where you can make a difference and create some competitive separation is in the way of client communication and customer service. We’re featuring Dallas-area Sunset Landscape Services in our...

