NaturaLawn of America provides organic-based fertilizer applications and natural pest controls. Since its inception in 1987, the company has committed to providing consumers with the highest possible service and environmentally responsible lawn care products and programs.
NaturaLawn says its training and outreach efforts enable its associates to safely and effectively make informed decisions about the use of pesticides as one tool in an Integrated Pest Management (IPM) program. Utilizing chemical-free methods and biological or biorational control materials only when absolutely necessary, the company says it will continue to reduce the impact of pesticides into the environment.
NaturaLawn currently operates 65 franchise locations throughout the U.S. The company has realized double-digit revenue growth each of the past 10 years. The company is expected to exceed revenues of $100 million by 2019, and plans to add 15 to 20 franchise locations within the next three to five years. NaturaLawn even offers a $10,000 discount off its franchise fee to honorably discharged veterans through its VetFran program.
The franchise system’s customer base is made up of residential (95%) and commercial (5%). The success of the business revolves around recurring revenues, and the average customer stays with NaturaLawn for 6.7 years.