Bob Clements is the president of Bob Clements International, a consulting firm that specializes in the development of high-performance dealerships. His organization works hands on with dealerships throughout North America, helping them attain the personal freedom and financial wealth all entrepreneurs strive to achieve.
Three considerations that will put customers at ease and accelerate the sales process.
It’s not difficult to make your parts department a more exciting element of your business. With just a little effort and merchandising, you can take it from being a messy and cluttered area to an exciting destination.
Ask the right questions and listen intently to close more sales.
Focus on fill rate and proper pricing to start selling more parts at even better margins.
Set performance goals that enable employees to measure their progress, and reward their accomplishments to see better behavior.
Eliminate wasted time and effort in your dealership through improved standard operating procedures.
Set aside four hours and follow these steps to develop a plan for achieving success in the next year.
Keep your business on the minds of customers by reaching out often.
Tips for what to look for in an outside sales hire and the groundwork to lay that encourage sales results.
Eliminate under-performing staff to improve your business and increase customer satisfaction.
Finding a good balance of margins in wholegoods, parts and service makes a profitable, well-rounded dealer.
Stop wasting your time and money on an open house and direct your energy toward creating valuable education programs for the customer.
How you view things can greatly affect the success of your dealership. Learn how to view things as a businessperson.
Keep in touch with your existing customers to remain relevant and get the most out of the relationship.
Five steps to effectively promote service early in the year and ease the pain of spring surges.
Take time outside of the dealership to learn better business practices in order for your business to flourish.
In a market saturated with countless power equipment brands, it's up to you to create your own brand—and sell the buying experience that goes along with it.
Maintain margins and remain price competitive with package pricing.
Take stock of your business and make the changes necessary to get your dealership fit and healthy as you move into 2012.
An analysis of four common comp plans