LANDSCAPE AMERICA

WRENTHAM, MA

www.landscapeamericainc.com – Under Reconstruction
Owners: Douglas and Andrew McDuff
Year Founded: 2006
Employees: 5 year round, 9 peak season
Revenue Breakdown by Department: 60% installation, 25% maintenance, 15% snow removal
Revenue Breakdown by Customer: 80% residential, 20% commercial

A diverse array of marketing tactics have helped Landscape America enjoy 97% sales growth since its founding year. The company uses the Yellow Pages, direct mail, local fairs and volunteer work, and a website (which is currently under reconstruction). Client referrals continue to be a strong business driver, as has networking. Owners Douglas and Andrew McDuff say local vendors and contractors often send prospects their way. Offering a diverse array of services has also been key to this company’s client retention and sales growth achievements.

The McDuffs are firm believers in customer service and client education. They go to great lengths to make sure customers understand turfgrass, plants and hardscape installation, which helps customers distinguish between the workmanship Landscape America provides and that of its competitors.

Doug, who acts as the company’s salesman and estimator, strives to return all phone calls the same day (or night), and never be a minute late to an appointment. He gives a promise date on when he can provide a final estimate. A laptop and printer in his truck allow for immediate estimates when possible. Most of the time, estimates are presented in person so any questions can be addressed.

This young company is not short on knowledge and experience. Four employees have associate’s degrees in landscape contracting, two have bachelor’s degrees in urban forestry, one has a bachelor’s in landscape architecture, two are Massachusetts CLPs, three are ICPI (interlocking concrete pavement institute) certified members, and one is a Massachusetts certified arborist.

Read their Online Feature here: Generation Y Not