Gregg Wartgow, editor in chief of Green Industry Pros, talks with branding expert Dan Antonelli about how landscape companies can create a memorable, unique logo that's neither "me too" nor "too weird".
Judy Guido previews her upcoming GIC session on how to build a profitable green company. Research shows that nearly all consumers are interested in "green" landscaping services, but more than 90% of contractors don't understand how to deliver.
The world is changing. The Green Industry is changing. Commercial property managers are changing. And so is U.S. Lawns, the nation's largest provider of commercial grounds care. Ken Hutcheson explains how, and why.