Landscape company owner Jim McCutcheon, PLANET’s current president, talks about why the landscape industry association has decided to undergo a complete rebranding effort beginning this spring.
PLANET names Norman Goldenberg state affairs consultant, aiming to improve synergies with state associations and better address state-by-state regulatory issues.
A quick audio recap of the top six greenindustrypros.com headlines from the month of February. Catch up on these important stories in less than 5 minutes.
Gregg Wartgow, editor in chief of Green Industry Pros, talks with branding expert Dan Antonelli about how landscape companies can create a memorable, unique logo that's neither "me too" nor "too weird".
Gregg Wartgow, editor in chief of Green Industry Pros, talks with branding expert Dan Antonelli about why most consumers don't have a favorable perception of most small-business brands.