Innovation is a term that gets tossed around a lot. The pursuit of the next great idea is what gets the team at Cub Cadet® up each morning. But there’s a big difference between new and better. Innovating just for innovation’s sake should never be the end goal.
Great innovation begins with the customer. The merit of a new product, feature or service is defined by the problems it solves for the individuals it serves. Cub Cadet prioritizes a customer-first approach to innovation, which is critical for success in today’s lawn and landscaping industry where every dollar counts.
Cub Cadet listen to landscapers, fleet managers and municipalities to better understand the problems they face. The more we understand, the more we know their pain points and the better we can develop innovative solutions to help resolve their problems.
Download the case study below to learn about Dogwood Canyon's experience with Cub Cadet's category-exclusive steering wheel technology.
