TruGreen Goes Greener with More Targeted, Environmentally Responsible Lawn Care Options
Targeted Lawn Care and new programs are available in 16 states in 2009, in advance of a national roll-out in 2010.
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TruGreen's Go greener(SM) advanced line-up, being piloted this spring in 38 markets, includes:
In addition to more TruGreen lawn care options, homeowners will notice enhancements in the highly personalized service from TruGreen's professionally trained route managers, including a free lawn evaluation and customized plan and a Lawn Quality Audit(R) to track progress.
As part of its TLC program, TruGreen has begun rebranding trucks from its fleet to feature lifestyle images of drawn-to-your-lawn fun. The new trucks are equipped with patented dual line technology for delivering targeted weed control only when and where it's needed. In addition, TruGreen route managers from participating pilot branches are donning newly branded uniforms. TruGreen's TLC approach will also be emphasized in a new direct mail campaign in pilot markets, featuring a guaranteed greener, healthier, more weed-free lawn with special introductory pricing on first lawn applications.
Kirk Hurto , Ph.D., TruGreen's vice president of technical services, explained that being environmentally responsible is at the root of TruGreen's new, innovative approach.
"Targeted Lawn Care is a common-sense approach to caring for your lawn. Our programs are designed to be environmentally responsible, and TruGreen's professionally trained route managers make certain our products stay on lawns and out of our waterways," said Hurto. "We're committed to reducing the use of pesticides, and our specialized TLC delivery system helps to ensure this reduction goal while still providing effective results. It's doing the right thing for the environment -- and for our customers."
Your Square Care(SM):
"Homeowners love their lawns," Hurto said, "and proper care makes all the difference in growing greener, healthier grass. Whether you take care of your lawn yourself or you use a professional lawn care service, it's important to ensure you're taking care of your square responsibly."
Hurto reinforces TruGreen's commitment to educating do-it-yourself homeowners on responsible lawn care and offers the following Your Square Care tips:
TruGreen's Targeted Lawn Care and new programs are available in 16 states in 2009 in advance of a national roll-out in 2010. A new TruGreen logo and Go greener tagline are being tested with homeowners with an emphasis on customized, environmentally responsible lawn care of each homeowner's little square of the world. TruGreen's natural, organic products are also available nationwide on request. Go to www.trugreen.com for a local branch locator by zip code.
