The brand-new Dealer Resource Pavilion at GIE+EXPO 2011, October 27-29, will combine education for dealership owners and managers, a dealer-only lounge and Internet Café, new products and best-practice advice for managing the service center. Only dealers, distributors, retailers and technicians will be admitted to this feature area, which will be located on the show floor.
Dealers of all sizes will benefit from a variety of resources and programs available through this education program. Education sessions for owners and managers will be led by Bob Clements, who has earned a reputation as the go-to consultant for building profitability in outdoor power equipment dealerships.
“Dealers have to learn to think differently about their business in order to be successful. An outdoor power equipment dealership can be the most profitable business out there if they run it right. During GIE+EXPO dealers can learn how to make more money,” said Clements.
In addition to benefitting from Clements’ expertise, dealers will have the opportunity to participate in sessions held by the North American Equipment Dealers Association (NAEDA) on marketing through social media and legal issues of running a dealership. On Friday morning participants can learn from other dealers in roundtable breakfast discussions, sponsored by Stihl and Gravely.
Highlights of the Dealer Resource Pavilion include:
- Education for dealership owners and managers
- Dealer Resource Roundtable Breakfast
- Dealer-only lounge
- Internet Café
- New products and tips for running an efficient service department
- Best-practice advice
In the service department area of the pavilion, dealers will be exposed to the latest information and products to help turn their dealerships into strong profit centers. Clements and his team will provide tours of the service department demonstrating techniques on improving the performance of the technicians. From compensation programs, software, workbenches and lifts, attendees will learn tips on how to move a service department to the next level of performance.
Schedule of education for dealership owners and managers (all sessions are free with tradeshow admission unless otherwise noted):
Thursday, October 27
10:30-11:30 a.m. Legal issues facing today’s OPE Dealers
Gary L. Antoniewicz, Boardman Law Firm LLP
2:00-3:30 p.m. Generating and Managing Online Leads for Higher Sales Conversion Rates
Bob McCann, Director of Education, ARI
Friday, October 28
8:00-9:30 a.m. Dealer Resource Roundtable Breakfast ($25 per person)
Sponsored by Stihl and Gravely
10:30-11:30 a.m. Harnessing the Power of Social Media
Sabrina Sebastian, Fastline Publications
2:00-3:30 p.m. Building and Maintaining a High-Performance Service Department
Bob Clements, Bob Clements International
Saturday, October 29
10:00-11:00 a.m. Leveraging Aftermarket Selling Opportunities
Bob Clements, Bob Clements International
