Rotary Corporation, supplier of aftermarket parts for outdoor power equipment, has launched online stores for the U.S. and Canada using Shopatron’s retail-integrated eCommerce solution. Shoppers in North America can now buy any of Rotary’s replacement parts and small engine components direct from the company’s online store, and have the products delivered to them through an authorized Rotary dealer.
"Shopatron is the perfect solution for Rotary because it allows us to sell online, while at the same time, promote our dealers," said Rotary eCommerce and web marketing manager Caylee Bickmore. "By passing online orders to the dealers, we are providing them with an additional source of revenue and access to new customers. Ultimately, the program will result in a higher inventory turnover for dealers and increased sales for everyone."
The new partnership gives Rotary a world-class, hosted eCommerce solution that supports the company’s extensive network of dealers and distributors. Participating Rotary dealers across North America will fulfill online orders from their current inventory using the Shopatron Order Exchange.