Bayer CropScience Expands Turf Team

Six staffing appointments, three of which are new positions, designed to bring focus to specific market segments including lawn and landscape.

Pete Farno, lawn and landscape business manager
Pete Farno, lawn and landscape business manager

Environmental Science, a division of Bayer CropScience LP, has announced six staffing appointments within its professional turf and ornamentals (T&O) business:

  • Pete Farno, lawn and landscape business manager (new position)
  • Patty DiMucci, marketing communications manager
  • Joe Steinlage, insecticides product manager
  • Mike Hirvela, fungicides product manager
  • Jimmy Johnson, key account manager, golf (new position)
  • Rob Pylar, area sales manager, Michigan

As part of these changes, Bayer has announced that it will be creating two new market manager positions—one for the golf market (still vacant) and one for lawn and landscape (Peter Farno)—that will focus on segment-specific portfolio management and integrated campaigns for these segments.

In addition, sales regions and territories will be realigned around warm- and cool-season turf geographies, and a new key account manager position has been established to further develop the company’s focus on the golf course management business (Jimmy Johnson).

Bayer is also appointing new fungicide and insecticide product managers to lead these product portfolios, and is fortifying the technical support function and the T&O marketing and communications support with additional dedicated team members.

Pete Farno to focus on landscape contractors’ changing needs. Farno, who most recently served as global market segment manager for Bayer’s North American T&O business, will step into the newly formed role of lawn and landscape business manager, increasing the company’s ability to focus more specifically on the changing needs of lawn and landscape customers. In this role, Farno will lead Bayer’s presence in the market segment with a focus on driving all herbicides, fungicides, insecticides and channel incentives. In addition, Farno will serve as industry liaison between Bayer and key lawn and landscape industry associations. Farno, who began working for Bayer in 1998, has led business and marketing efforts across the T&O and professional pest management (PPM) businesses for more than a decade.

For more information visit www.BackedbyBayer.com.

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