Toro Distributor Recognized for High-Performing Parts Operation

Wisconsin-based Reinders Inc. wins Toro 2014 Partner in Excellence Award for Best in Parts Operations.

Members of the Reinders commercial parts team (from left): Dan Butcher, Colleen Efta, Linda Short, Mike Cogan, Pat Scott.
Members of the Reinders commercial parts team (from left): Dan Butcher, Colleen Efta, Linda Short, Mike Cogan, Pat Scott.

The Toro Company has presented Reinders Inc. of Sussex, WI, with its 2014 Partner in Excellence award for Best in Parts Operations. Reinders has won the award three times in the last four years (2011, 2013 and 2014).

The award is based on a variety of criteria including overall fill rate, inventory turns, distributor quarterly evaluations, and an on-site visit by Toro personnel. Reinders was recognized for its best business practices relating to order accuracy, delivery time, back-order fulfillment, and increasing Toro parts market share.

Toro’s Partners in Excellence program provides guidelines which focus on key business processes for building a successful distributorship. Reinders says its achievement was the result of dedicated efforts from a multitude of its teams: customer service, operations, outside sales, inside sales support and administration.

Reinders is a family-owned distribution company established in 1866. It has six store locations across Wisconsin in Sussex, Waukesha, Kenosha (Bristol), Madison, Appleton (Little Chute) and Stevens Point (Plover); three stores across Illinois in Chicago (Franklin Park), Vernon Hills and Rockford; two stores in Minnesota in Minneapolis (Plymouth) and Rochester; and one store in Kansas City, MO. Reinders carries quality product lines such as turf equipment and parts, irrigation products, fertilizers, herbicides, grass seed, landscape lighting, fountains, ice melt and many others. Reinders is the official supplier of turf equipment to the Milwaukee Brewers.

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