Improve Your Sales Process

If you had two minutes to present your company to a stadium full of people, each of whom was willing to spend $100,000 on landscaping, what would you say? What would you say if you knew two other contractors would also be giving a similar two-minute presentation? In this installment of “The Bottom Line with Tony Bass,† we talk about how taking a LEAN approach to your sales process can help you identify those unique and special things about your company that really matter to prospective customers.