In this installment of “The Bottom Line with Tony Bass,” learn how your strategic alliances, or “joint ventures,” can stretch far beyond the typical homebuilders, general contractors or irrigation professionals in your market. Partnering with other local businesses—from carpet cleaners and car detailers to gas stations and grocery stores—can help expose your business to new customers, without forcing you to spend a ton of money on marketing. In many instances, creative joint ventures can also lead to increased revenue in off-season months. So listen in to find out how you can put together some creative, strategic joint ventures to begin increasing market share in your area.

 

 Standard Podcast [13:45m]: Play Now | Play in Popup | Download

If you think soft business conditions should preclude you from investing in your education, you’re mistaken. Now is the time to soak up as much information from as many reputable sources as possible—to help you uncover new business opportunities, improve work processes, reduce costs and surpass your competition. There is no better venue to do just that than the upcoming GIE+EXPO and Green Industry Conference (GIC) in Louisville October 28-31. There has never been a lineup of educational and networking opportunities quite like this one. Listen to contractor and PLANET GIC sub-committee member Bob Grover talk about some of the “can’t miss” landscaper events at this year’s show.

 

 GIC is a "Can't Miss" Event for Landscapers [11:07m]: Play Now | Play in Popup | Download

If you had two minutes to present your company to a stadium full of people, each of whom was willing to spend $100,000 on landscaping, what would you say? What would you say if you knew two other contractors would also be giving a similar two-minute presentation? In this installment of “The Bottom Line with Tony Bass,” we talk about how taking a LEAN approach to your sales process can help you identify those unique and special things about your company that really matter to prospective customers.

 

 Improve Your Sales Process [25:17m]: Play Now | Play in Popup | Download