In this installment of “The Bottom Line with Tony Bass,” Tony talks about three simple steps to help your company improve the customer experience, resulting in happier customers, happier employees and increased sales.
Jeffrey Scott is back to discuss how you can guarantee free PR. Promoting the fact that you’ve won awards or achieved milestones is all fine and dandy, but sometimes the best approach is to make yourself part of a story rather than the entire story.
At the end of the podcast, you can email Jeffrey for a copy of his “PR Plan of Attack,” which contains key do’s and don’ts to ensure that newspapers and the media pay attention to you. For the first three listeners who email Jeffrey what they are currently doing for PR, Jeffrey will spend 20 minutes with you to perform a marketing makeover focused on your public relations efforts—to help you boost referrals and results, compliments of PRO Magazine.
Jim Paluch is back to continue our January 5 discussion on how contractors should be asking questions to find “A Better Way” of doing business. This time Jim outlines five important questions owners should be asking their employees in order to grow sales and cut costs.
Most landscape contractors are failing when it comes to Internet marketing, so here’s your chance to rise high above the crowd. In this installment of “The Bottom Line with Tony Bass,” Tony describes how to make sure your company is being found on the Internet—where 80% of purchases begin for today’s consumers.
Remember to download Tony’s Internet Marketing Intelligence Quotient scorecard to see how you rate: http://www.greenindustrypros.com/pdf/2010_IMIQ.pdf
Consultant Jeffrey Scott outlines a simple four-step plan that will help any landscape contractor improve the quality of his referrals and, in turn, close more sales. At the end of the podcast, you can email Jeffrey for a spreadsheet that will help you track where your leads are coming from. And the first three listeners to contact Jeffrey after the podcast get a half-hour consulting, compliments of PRO Magazine!
Contractor Mark Bradley of The Beach Gardener discusses how a plan to turn his foremen into “mini owners” has helped his residential design/build company go from $3.5 million in sales to more than $7 million. And they’ve done it without adding a single employee! Bradley spoke to a crowd of contractors attending the JP Horizons “A Better Way” Reunion Jam in New Orleans March 5-6.
Once you’ve figured out what your man-hour rate actually is, it’s crucial to understand how that rate will constantly change and evolve—which directly impacts your estimating process. Tommy Ganz and Rick Beaver of the American Landscape Maintenance Association are back to explain how understanding your “true costs” will put you well on your way to winning more bids.
In this installment of “The Bottom Line with Tony Bass,” Tony and Doug Robbins of Robbins Landscaping, a 2008 Pros in Excellence award winner, talk about what Doug is doing to improve his company’s online marketing efforts this year through an enhanced website, search engine optimization, and the use of social media such as Facebook.
Consultant Jeffrey Scott discusses three of the biggest mistakes contractors can make that will prevent their company’s growth: trying to be all things to all people, not delegating certain business development activities, and not measuring the effectiveness of those business development activities.
This Florida install/maintenance/irrigation contractor actually grew his sales by more than $100,000 last year—and he did it by relying primarily on an Internet marketing strategy. In this installment of “The Bottom Line with Tony Bass,” Tony presses Chris Risalvato of C&A Landscape Maintenance on what his secret to effective Internet marketing really is.
