Central Turf & Irrigation Supply (Central TIS) has launched its newest private-label ice melt line called Central Enhanced Ice Melter. Central TIS says this product was created to offer snow removal contractors and property management companies a lower-priced ice-melting product that is both affordable and high quality.
Previously, Central TIS provided a commercial-grade and premium-grade ice melt. “We’ve experienced a lot of success with our Premium and Commercial blends, but we realized we weren’t serving a segment of the market that didn’t need the highest-grade ice melt,” said Anthony Luciano, vice president of sales at Central Turf & Irrigation Supply.
With the residential property in mind, Central Enhanced Ice Melt provides a blend of the latest ice melt innovations. “This past spring we surveyed a group of our customers to find out what they wanted in an ice melt brand, and found out some very interesting results,” said Isaac Mathew, marketing manager of Central TIS.
Key features are the product's safety, dryness and spreader-friendliness. It is safer than higher-grade ice melters on vegetation, concrete and pets, Central TIS says. The pellets are triple-screened and stay dry to prevent clumping in spreaders which reduces time spent on maintenance. The color coding of the ice melt make it easier for snow removal contractors to monitor how much ice melt they are spreading, which reduces waste, and prevents over spreading that can hurt their client’s grounds.