The 3-in-1 Raven MPV Turns Dealers' Heads at GIE+EXPO 2014

The Raven MPV is a mower, vehicle and generator all wrapped up into one. Now the manufacturer needs dealers so it can start selling the unique machine to hobby farmers and other potential customers.

Raven Mpv Vehicle 54514510369bb

Raven America (Denver Global Products) introduced its 3-in-1 Raven MPV at GIE+EXPO 2014. Well, sort of. The company had actually first launched the vehicle/mower/generator a couple of years ago. The product was on the market for about five months before it was abruptly pulled.

"We took it off the market for 18 months, mainly because it was having some electrical problems," says Craig Rouse, director of sales for Denver Global Products. "Our engineers tore it right down to the ground, and then implemented some 250 changes before giving us the OK to relaunch the product in May of this year (2014)." Rouse is quick to add that all product now goes through a rigorous laboratory testing phase (including CSA), and includes a three-year warranty.

Building up a sales network. Sales of the Raven MPV, offered in three models, have been pleasantly surprising over the past six months, Rouse points out. Roughly 65% have been of the camouflage version, the 7100S. The company is hoping sales will take off even faster now that four major regional distributors are on board—Hayward (based in Ohio), Carswell (based in North Carolina), Enterprise (based in Iowa) and Engine Warehouse (based in Texas)—which will help establish a sales/service dealer network across most of the country.

Key features of the Raven MPV. Utilizing gas/electric hybrid technology, the Raven MPV can switch from mower to multi-purpose vehicle to generator in minutes.

  • Equipped with front off-road-style shocks and suspension
  • 420cc gas engine powers the on-board generator
  • 7,100-watt generator powers the outlets (5) and blades, and charges the batteries; 6,500 running watts of power
  • 46-inch removable, fabricated deck designed to mulch, side discharge and vacuum
  • 14-inch turning radius
  • 17-mph transport speed
  • 550-pound towing capacity and storage bed
  • Ideal for hobby farmers
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