Marketing Strategies
Dealer Open House Know-How
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Keith DeShetler
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Many dealers hold spring open houses. They are a great way to strengthen relationships with customers and kick-start sales. Working with your distributor to make sure people come, the event can run smoothly—and you can turn those open house attendees into lifetime customers.
The whole premise of hosting a dealer open house is to try and get customers through the dealership door. It is often a chance to show appreciation to the customers that have done business with you in the past...
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