Marketing Strategies

Become a Mobile Marketing Master - Part 4: Encouraging Consumer Engagement with Your Mobile Site

One potential starting point for a mobile strategy is the development of a mobile website. Mobile sites are designed for the smaller screen with the needs of mobile users in mind. Users expect their mobile experience to be as good, if not better than, their desktop experience. Mobile website options There are a number of options in developing a mobile site. You can simply optimize your current site for the mobile screen or you can develop something new specifically designed with mobile in...
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Become a Mobile Marketing Master - Part 4: Encouraging Consumer Engagement with Your Mobile Site

This guide will give you the mindset, tools and strategy for mastering mobile marketing. This final installment helps you to deliver a mobile-friendly marketing product and encourage consumer engagement.

Article • June 3rd, 2013
Become a Mobile Marketing Master - Part 3: Taking Full Advantage of Mobile Marketing Opportunities

This guide will give you the mindset, tools and strategy for mastering mobile marketing. Part 3 shows you how to connect with consumers through their mobile device at every stage of their path to purchase.

Article • June 3rd, 2013
Become a Mobile Marketing Master - Part 2: Possess and Understand Mobile Marketing Tools

This guide will give you the mindset, tools and strategy for mastering mobile marketing. Part 2 offers a detailed explanation of the many mobile marketing tools available.

Article • June 3rd, 2013
Become a Mobile Marketing Master - Part 1: Thinking Mobile

This guide will give you the mindset, tools and strategy for mastering mobile marketing strategies. Part 1 helps you to make the change to mobile mindset in marketing.

Article • June 3rd, 2013
Dealing in Contractor Education

Michigan dealer makes it a goal to educate contractors on running a landscape business while sharing in their successes.

Article • May 30th, 2013
A Good Reputation is Everything

Customer retention and succeeding in business rely strongly on the consumer’s perception of you and the way you go to market.

Blog • April 26th, 2013
New Stihl Vice President of Sales & Marketing Plans for Growth in Market Share

In his 18th year with Stihl, Nick Jiannas steps into the role of vice president of sales and marketing with a plan for continued success with their dealer network and growth in the homeowner market.

Article • April 4th, 2013
Maybe It's Time to Close the Open House

Stop wasting your time and money on an open house and direct your energy toward creating valuable education programs for the customer.

Article • April 4th, 2013
Social Media Tips from Husqvarna

Husqvarna has an impressive social media presence. They offer some tips for how you can grow your own campaign.

Article • March 26th, 2013
How Landscapers Can Sell Their Value

A landscape or lawn care professional's price is only too high if the customer feels like they are not getting enough service in return. Here are six ways to increase your value and improve customer retention.

Article • March 18th, 2013
How To Market for Growth – Part 2

Landscaping and lawn care companies that want to grow must create a marketing and business plan that focuses on existing client retention, getting employees excited about growth.

Article • March 18th, 2013
How To Market for Growth – Part 1

Landscaping and lawn care companies need to figure out where they want to fit in the marketplace, and then focus their business plan and marketing on the right customers.

Article • March 18th, 2013
How To Create a Customer Service Culture

If employees aren’t delivering a five-star customer service experience for clients, it really doesn’t matter how well-liked the landscape company owner is.

Article • March 18th, 2013
Contractors Must Understand Who They're Bidding Against

Landscape contractors can better position themselves against three primary types of competitors—IF they know which types they're bidding against.

Article • March 15th, 2013
Attract the Baby Boomer Market

To really appeal to this market, you need to go beyond traditional marketing and consider the Boomers’ real needs.

Article • March 13th, 2013

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Marketing Strategies

Become a Mobile Marketing Master - Part 4: Encouraging Consumer Engagement with Your Mobile Site

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