Marketing Strategies

A Good Reputation is Everything

A recent Forbes article shared statistics gathered in a survey of 4,719 consumers conducted by The Reputation Institute. The consumers were asked to share their opinions of the 150 largest U.S. corporations. The top ten list included: 1. Walt Disney Co. 2. Intel 3. Amazon.com 4. Kraft Foods 5. UPS 6. Johnson & Johnson 7. General Mills 8. Deere & Co. 9. Coca-Cola Co. 10. Dean Foods Each of these is a well-known brand that provides a popular product or service. But it’s...
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A Good Reputation is Everything

Customer retention and succeeding in business rely strongly on the consumer’s perception of you and the way you go to market.

Blog • April 26th, 2013
New Stihl Vice President of Sales & Marketing Plans for Growth in Market Share

In his 18th year with Stihl, Nick Jiannas steps into the role of vice president of sales and marketing with a plan for continued success with their dealer network and growth in the homeowner market.

Article • April 4th, 2013
Maybe It's Time to Close the Open House

Stop wasting your time and money on an open house and direct your energy toward creating valuable education programs for the customer.

Article • April 4th, 2013
Social Media Tips from Husqvarna

Husqvarna has an impressive social media presence. They offer some tips for how you can grow your own campaign.

Article • March 26th, 2013
How Landscapers Can Sell Their Value

A landscape or lawn care professional's price is only too high if the customer feels like they are not getting enough service in return. Here are six ways to increase your value and improve customer retention.

Article • March 18th, 2013
How To Market for Growth – Part 2

Landscaping and lawn care companies that want to grow must create a marketing and business plan that focuses on existing client retention, getting employees excited about growth.

Article • March 18th, 2013
How To Market for Growth – Part 1

Landscaping and lawn care companies need to figure out where they want to fit in the marketplace, and then focus their business plan and marketing on the right customers.

Article • March 18th, 2013
How To Create a Customer Service Culture

If employees aren’t delivering a five-star customer service experience for clients, it really doesn’t matter how well-liked the landscape company owner is.

Article • March 18th, 2013
Contractors Must Understand Who They're Bidding Against

Landscape contractors can better position themselves against three primary types of competitors—IF they know which types they're bidding against.

Article • March 15th, 2013
Attract the Baby Boomer Market

To really appeal to this market, you need to go beyond traditional marketing and consider the Boomers’ real needs.

Article • March 13th, 2013
Are You Relevant to Women?

Improving your relevance to women could mean a growing market share and an increase in equipment sales.

Article • March 13th, 2013
Selling Value First, Brand Second

Marketing should be focused on the value you provide customers.

Article • March 12th, 2013
Creating a Personal Brand

How branding can help you sell yourself more successfully.

Article • March 12th, 2013
5 Easy Ways to Build a Mobile Marketing Database

Why you should consider developing a mobile marketing database and how to do so successfully in just a few steps.

Article • March 12th, 2013
How to Properly Market Green Products and Services

Truthfully marketing the green side of your business' products and services to the right customers can help you to successfully tap into green consumerism.

Article • February 15th, 2013

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Marketing Strategies

A Good Reputation is Everything

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