Marketing Strategies

  • Take Advantage of Your Biggest Asset

    Keep in touch with your existing customers to remain relevant and get the most out of the relationship.

    Article • February 11th, 2013

  • Credit Approved

    Customers will turn to their dealers for low-interest financing options in 2013 as they plan their purchases.

    Article • February 11th, 2013

  • Dealers Share Greatest Challenges in 2012

    A survey of Yard & Garden readers revealed power equipment dealers' biggest challenges in business.

    Article • January 15th, 2013

  • A Show-Stopping Showroom

    Tips and tricks for a showroom that makes customers comfortable and eager to make a purchase.

    Article • January 9th, 2013

  • Timber!!!

    Attracting customers to wood handling products through marketing, and pairing them with the right products, can help to keep your sales of the product category up year-round.

    Article • January 9th, 2013

  • What's Cheap in 2013?

    The cost of certain goods and services will go down in 2013 and could have an impact on how your customers shop and spend.

    Blog • January 7th, 2013

  • Take the Peak Out of Your Peak Season

    Five steps to effectively promote service early in the year and ease the pain of spring surges.

    Article • December 4th, 2012

  • Cyber Monday Sales Look Promising for Online Retailers

    In order to be a part of this growing billion-dollar shopping day, you need to have an online store.

    Blog • November 26th, 2012

  • Toro Brings Their Dealers to the Online Marketplace

    Through torodealer.com, qualifying Toro dealers can now effectively compete with online retailers and reach a new customer base.

    Article • November 26th, 2012

  • Social Media Strategies for Different-Sized Companies

    Tips for companies just getting started, and for those already catering to hundreds of adoring fans.

    Article • November 21st, 2012

  • Responding to Negative Online Feedback

    Lawn Care Marketing Expert Andrew Pototschnik talks about how to handle negative online reviews in a way that restores confidence in your company.

    Podcast • November 21st, 2012

  • A Glimpse into the Future of Internet Search

    If you're not present and active in social media circles, your company could end up getting left behind in the search rankings, says Lawn Care Marketing Expert Andrew Pototschnik.

    Podcast • November 21st, 2012

  • How To Establish a Marketing-Based Social Media Strategy

    Diving into social media because all of your competitors are doing it is not a strategy. You need a real strategy based on your overall marketing needs, sales goals, and desired return on investment.

    Article • November 21st, 2012

  • Take Part in Black Friday

    Don’t miss out on the opportunity to connect with customers who are looking to spend.

    Blog • November 19th, 2012

  • How To Make Social Media Pay Off

    If you’d like your social media efforts to actually result in additional business, here’s what you need to know.

    Article • October 15th, 2012