Marketing Strategies

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  • How To Provide Killer Customer Service

    Here’s a step-by-step process to assist contractors in improving customer retention through killer customer service.

    Article • February 1st, 2011

  • Grow Sales By Selling Solutions

    Memphis contractor Michael Hatcher says that of all the sales tips he can offer, the art of selling solutions will do more for your landscape design business than anything else.

    Article • January 28th, 2011

  • Reinvigorate Sales by Reinventing Your Company

    Business coach Tony Bass teaches landscape contractors who following some basic rules of internet marketing can help them reinvigorate sales.

    Article • January 28th, 2011

  • Rising Above the Price War
    Rising Above the Price War

    Certified Manager credential gives marketing boost

    Article • January 28th, 2011

  • ‘Cautiously Optimistic’ Doesn’t Mean Complacent

    In this edition of Front Yard, lawn and garden equipment sales dealers are offered insight into 2011’s opportunities to move inventory by selling value.

    Article • January 21st, 2011

  • The Bottom Line: Increase Your Internet Marketing IQ

    Continuing our discussion of how to reinvigorate sales by reinventing your company, this installment of "The Bottom Line with Tony Bass" looks at how you can increase your marketing presence online in order to stand out from competitors.

    Podcast • January 12th, 2011

  • Creating A Better World
    Creating A Better World

    Jim Paluch talks about how helping consumers enjoy their outdoor living spaces presents landscape contractors with both business and social opportunity.

    Article • December 7th, 2010

  • DIY Videos Help Ohio Contractor Stand Out

    For this Ohio contractor, online videos and internet marketing have helped establish a good reputation and grow his landscape business.

    Article • October 18th, 2010

  • Build Relationships Through Onsite Demos

    On-site equipment demos help dealers build relationships as well as secure the sale.

    Article • October 18th, 2010

  • Retaining High-Margin Customers

    Dealers use technology to reach out to high-margin commercial customers by promoting targeted package buys and discounts in their marketing.

    Article • October 18th, 2010

  • How To Build a Better Website

    The smallest landscape companies can stand toe-to-toe with the biggest online—if they follow these simple website design tips.

    Article • October 18th, 2010

  • Meeting the Needs of Today's Contractor

    Landscape equipment dealers broaden product offerings to help lawn maintenance contractors branch into other services such as hardscaping, waterscaping and lawn renovation.

    Article • October 18th, 2010

  • Social Media Marketing Done Right

    Dedicating the right amount of time and resources to your social media marketing means it will be done right.

    Article • October 18th, 2010

  • Catering to the Growing Prosumer Market

    The professional consumer represents a growing customer segment for many power equipment dealers. Here are some sales and marketing tips to help you grow sales to this customer.

    Article • October 18th, 2010

  • Stand Out in a Crowded Marketplace

    Business coach Tony Bass, a former landscape contractor, offers Internet Marketing tips for landscape business owners to improve Google search results and increase sales leads.

    Article • October 18th, 2010

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