Marketing Strategies

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  • Handling Negative Social Media Buzz

    Negative social media buzz gives you a chance to connect with customers, but can leave you seeming like either a provider of great customer service or just a disgruntled business owner who can’t take a criticism.

    Article • June 29th, 2010

  • Managing Your Reputation

    In today’s digital world, the building blocks of a good reputation—quality equipment, expert staff, timely service and parts availability—are no different than they have been. The only thing that’s changing is how you manage that reputation.

    Article • June 29th, 2010

  • How To Make Direct Mail Work Today

    In this installment of “Reaching Beyond $1 Million,” Jeffrey Scott discusses seven ways landscapers can still make direct marketing and direct mail work.

    Article • June 1st, 2010

  • How To Make Customers Love You

    Jim Paluch of JP Horizons discusses how contractors in search of A Better Way must inspire their entire team to be “sincerely enthusiastic” about falling in love with customers, so customers fall in love with you.

    Article • June 1st, 2010

  • Increase Sales Through Targeted Telemarketing

    Jeffrey Scott is back to talk about how effective telemarketing has helped some landscape contractor members of his Leader's Edge peer group fend off the effects of the recession. SALES BOOST SPECIAL OFFER: At the end of this ProCast, the first three...

    Podcast • May 26th, 2010

  • How to Ensure Your New Salesman Succeeds

    In this edition of "Bob's Business Tips," business trainer Bob Clements tells equipment dealers what to look for in a new salesman, how to determine if it's the right time to hire a new salesman, and how to ensure that the new salesman can succeed in...

    Podcast • May 21st, 2010

  • How to Use Customer Service Surveys

    In this edition of "Bob's Business Tips," business trainer Bob Clements explains how equipment dealers can use a variety of methods to gather vital customer feedback.

    Podcast • April 8th, 2010

  • Public Relations Tips for Landscape Contractors

    Jeffrey Scott outlines how landscape contractors can use public relations and event marketing to grow their sales.

    Article • April 6th, 2010

  • How To Guarantee Free PR

    Jeffrey Scott is back to discuss how you can guarantee free PR. Promoting the fact that you've won awards or achieved milestones is all fine and dandy, but sometimes the best approach is to make yourself part of a story rather than the entire...

    Podcast • April 1st, 2010

  • Success With Direct Mail Flyers

    One Michigan dealer has found success with direct mail flyers, a cost-effective and powerful way to bring customers to his dealership.

    Article • March 23rd, 2010

  • The Five W's of a Successful Dealer Open House

    The who, what, when, where and why of hosting a successful and profitable dealer open house.

    Article • March 23rd, 2010

  • Dealing With Irate Customers
    Dealing With Irate Customers

    In this installment of "Bob's Business Tips,"  business trainer Bob Clements gives dealers advice on how to diffuse volatile situations with unhappy customers.

    Podcast • March 16th, 2010

  • Four Steps to Improve Sales From Referrals

    Consultant Jeffrey Scott outlines a simple four-step plan that will help any landscape contractor improve the quality of his referrals and, in turn, close more sales. At the end of the podcast, you can email Jeffrey for a spreadsheet that will help...

    Podcast • March 15th, 2010

  • How to Truly Out-Service Your Competitors

    In this first installment of "Bob's Business Tips ,"  business trainer Bob Clements talks about what dealers need to be doing in order to maintain their customer service edge once things heat up this spring. Once you've finished listening to this...

    Podcast • February 22nd, 2010

  • Business Growth Requires Six Fundamental Steps

    Do what works, outline your vision, find out what makes customers feel special, limit your initiatives and focus on repetition, budget in three key marketing categories, and measure the results.

    Article • January 31st, 2010

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