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Rick Jermyn, Vice President of Sales for Sander Power Equipment in Trevose, PA, attended this year’s 2009 Rental Show in Atlanta, GA, and was selected from a multitude of entries as the winner of a free Ryan Ren-O-Thin Turf Rake. “In the grand scheme of things that one could enter to win, some might not immediately appreciate the value in being selected to win a piece of landscaping power equipment, but when you run a commercial equipment dealership you know how expensive it can be to acquire new equipment to test a new market for your business,” stated Stewart Markowitz, Regional Sales Manager for Ryan brand products in the Pennsylvania and Northeast Territory.

Sander Power Equipment, established in 1975 as a construction pump dealer/distributor, recently expanded their product offerings by picking up a line of compact equipment that includes; wheel loaders, mini excavators and dumpers, which increased their focus on landscaping businesses and makes winning the Ryan Ren-O-Thin Turf Rake all the more valuable when entering into the business channel.

Sander does about 60% direct sales and 40% rental with parts and service. The Ryan brand, being a prominent name in both rental and commercial sales, broadens revenue options for Sander. Having the opportunity to offer turf renovation equipment could allow Sander to get a slice of the American Green Industry pie, an industry with revenue in the hundreds of billions ($341 billion reported in 2007 by Management Information Systems). Not to mention increase their share of the 35.3 billion dollar U.S. Rental Industry (as reported by the American Rental Association), of which, construction and general rental equipment make-up better than three quarters of industry revenue. And, while the Bureau of Labor & Statistics (BLS) hasn’t had a whole lot of positive news for large workforce growth in many occupational categories, landscaping and grounds keeping workers are projected to grow some 18.1% thru 2016, ranking Landscaping & Grounds Keeping 17th on the BLS Top 30 Occupations with the Largest Growth, 2006-2016 (published: November 2007).

While many dealerships have opted to tighten their purse strings through these tough economic times, cutting back on travel and focusing their marketing and sales efforts to their core products, others are continuing to invest in growth by inviting new ideas and equipment into their product mix, going where new products are being presented and demoed, and walking the tradeshow floor for opportunities. For Sander Power Equipment, that continued investment could very well offer big returns.