A marketing representative at Briggs & Stratton shares five methods for making your social media marketing more powerful, attracting people to your site and business.

The Home Generator Systems division of Briggs & Stratton invited over 150 dealers of exclusively GE Home Standby Generators to attend the first-ever Dealer Rally held on the Briggs & Stratton campus.

On-site demonstrations have a lot to offer the contractor and consumer customers alike, while the dealer and employees gain product knowledge as they build relationships that get the sale.

Most dealers are used to offering customers the opportunity to demo equipment in the springtime, but fall demos may be an effective way to clear out some end-of-year inventory as landscapers could very well be in a buying mode.