The first UPC barcode appeared on a pack of Wrigley’s Gum in 1974. Since that time, barcodes have become ubiquitous—and can be found attached to nearly every product we purchase. Now with the surging popularity of 2D barcodes, connecting with potential customers is only a smartphone away.
Unlike their one-dimensional predecessors, 2D barcodes are typically square and use a variety of symbols to allow more data to be encoded into a small space. What kind of data, you ask? Everything from typical text, website URLs and telephone numbers to Google Maps locations, social media links and YouTube videos. Since these 2D barcodes can be placed on almost anything, this opens up a world of possibilities for Lawn Care Operators.
Imagine being able to encourage customers to schedule service just by scanning a direct mailer or door hanger, or linking potential clients to your Facebook page in order to receive special offers. Not only does this make it easy for your customers to connect with you, it demonstrates your company’s commitment to keeping up with the latest technology. And thanks to services like Microsoft Tag and QR Code Generators, the technology is surprisingly easy and affordable to implement.
There are many 2D barcode reader applications that can be downloaded on smartphones at no cost. Just be sure to provide your customers with a link to download these applications along with your 2D barcode. See the example with this article and try scanning it with your smartphone. You’ll be amazed at all the exciting opportunities that can fit into one little square!
