TruGreen Steps Up Presence in Golf Business

Multi-year agreement names TruGreen “Official Lawn Care Provider of the PGA of America and the PGA Championship.”

The landing page from TruGreen’s Google ad displays the following catchphrase: “Get the lawn you want with TruGreen”. To go one further, the opening line in the company’s “about us” blurb reads:  “TruGreen is the nation’s largest lawn care company, serving more than 1.7 million residential and commercial customers across the United States with lawn, tree and shrub care.”

But on January 22, the lawn care giant announced that it would be getting into the golf business, so to speak.

The PGA of America and TruGreen announced a multi-year partnership, with TruGreen becoming the “Official Lawn Care Provider of the PGA of America and the PGA Championship.” The relationship will not only bring shared benefits and education to PGA Professionals and TruGreen associates, but also combined support for community-based open space initiatives. The announcement was made at the 62nd PGA Merchandise Show in Orlando, Florida.

Kari Rajaniemi, chief marketing officer of TruGreen, noted the synergy that exists between the PGA and the nation’s leading provider of professional lawn care. “For many, the first thing that comes to mind when thinking of championship golf is beautifully manicured and cared-for green turf, and since that’s exactly our goal, TruGreen and PGA of America partnership is ideal for both organizations,” said Rajaniemi. “At TruGreen, we see ourselves as part of the community, as a true neighbor to our customers, as a steward of our outdoor green spaces and a proponent of living life outside. The PGA of America, through the efforts of thousands of local club professionals, is supportive of the same ideals.”