New President and CEO Named for Kubota Tractor Corporation and Kubota North America

The executive leadership changes continue to reflect and support Kubota’s future U.S. growth strategy.

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Kubota Tractor Corporation recently appointed Haruyuki (Harry) Yoshida as the new president and CEO of Kubota Tractor Corporation (KTC) and Kubota North America, based in Grapevine, Texas, effective January 1, 2019.

Yoshida is a 37-year Kubota veteran who most recently held the position of managing executive officer and general manager of farm and industrial machinery domain, strategy and operations at the company’s headquarters in Osaka, Japan, and has previously spent time in the U.S. in various roles.

In conjunction with this announcement, current president and CEO Masato Yoshikawa has been promoted to the position of director and senior managing executive officer, general manager of planning and control headquarters, and general manager of global information technology management, and will assume his new role in Osaka, Japan, at the start of the new year. Yoshikawa has served as KTC president and CEO since late 2013, and successfully led the company through considerable growth, change and technological advancements during his five-year tenure in the U.S.

“I’m eager and proud to continue the tremendous momentum Kubota has experienced over the last several years under Mr. Yoshikawa’s leadership, and look forward to leading the company through the next phase of development and growth in the U.S.,” said Yoshida. “We are committed to diversifying our product lines and expanding our infrastructure to better meet the needs of our customers and dealers, and I am confident we will continue to further strengthen the Kubota brand in the U.S. marketplace and throughout North America in the process.”

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