When Kendall Hines, Lawn Doctor’s CEO and president, took over the family business, he sought to bring the most innovative marketing strategies, equipment and technology to the western Michigan lawn care scene. Hines’ professionalism and innovative thinking helped him to increase his customer base by 1,000 people in one season alone. Now servicing over 2,000 homes in the greater Grand Rapids area, Hines set his sights on helping even more homeowners and he came up with a way to do it.
When someone is looking to purchase lawn care, the typical practice is to browse various providers, pore over Google reviews, fill out contact information and wait for the company to get back to you. This not only wastes the customer’s time, but it is also a disservice for those companies that simply have a greater demand than what their human employees can keep up with. In this digital age, consumers want to have products and information at the tips of their fingers. Lawn Doctor believes that purchasing lawn care shouldn’t be any different. According to Hines, “Our vision was to allow homeowners to purchase lawn care like you would buy products on Amazon … Instantly.”
The solution? The Lawn Doctor Instant Quote application, an instant quote generator in an instant-messaging format. The application uses proprietary technology to measure the square footage of a lawn in real time, recommend a custom treatment plan and provide a quote for services. “We understand that people are busy,” Hines notes, “and we wanted to make purchasing lawn care simple and frictionless for our rapidly expanding customer base.” The web chat application can be accessed 24/7, allowing customers to get quotes on their time and at their own pace.
This user-friendly online chat format is familiar and simple to use. Potential customers, having requested a quote on the company’s website, receive a text with the link to the Lawn Doctor Instant Quote web application. From there, customers are asked to provide their address, the current state of their lawn and what they’d like their lawn to look like. Hines recognizes that “every lawn is unique and requires different levels of care. By asking these questions, we can make sure that we are catering to the client, and meeting their needs and goals for their lawn.”
Within minutes of beginning the chat session, customers are matched with a program for their lawn, pricing for their custom program, the lawn square footage, and a picture of the lawn and home from Lawn Doctor.
What Hines and his team are most excited about is that this program allows them to reach more potential customers. Without the company having to pay additional overhead to generate these quotes, customers also benefit by being offered lower prices for the services. Ultimately, the Lawn Doctor Instant Quote application allows more customers to be scheduled for lawn treatment for less money out of pocket and in a shorter amount of time.
So what can a potential customer expect after purchasing lawn care from Lawn Doctor? The Lawn Doctor Instant Quote web application allows customers to schedule their first appointment. During the first application, the crabgrass preventive control is applied. This is the most important application as it sets lawns up for success all season long. Lawn Doctor also conducts a detailed lawn analysis on the first visit to see if customers’ lawns require anything in addition to the fertilizer and weed control that is recommended for every single lawn in the western Michigan area.
Hines has been working in the lawn care industry since his parents purchased a Lawn Doctor franchise when he was 8 years old. He and his team are passionate about providing quality lawn care in western Michigan, and the fact that the company has had many loyal customers for 20 years is a testament to their expertise.
For more information, please visit www.lawndoctorinstantquote.com.
